Peach State Truck Centers adds Daimler’s Western Star Franchise to its Birmingham Freightliner location
Peach State Truck Centers has acquired the Western Star franchise from Long-Lewis in Birmingham, enabling its Birmingham location to sell and provide aftermarket support for the Western Star brand throughout central Alabama. The Western Star franchise adds the vocational brand to the existing Birmingham Freightliner location and brings the two popular brands under one roof, which also offers products from the rest of Daimler Trucks North America’s (DTNA) family of brands. The acquisition extends Peach State’s product breadth and solidifies its commitment to the central Alabama region as they continue to build a customer-driven, technology focused and generationally sustainable organization.
“We are excited to sell and support the Western Star line of products throughout central Alabama. The introduction of the new 49X comes at a perfect time as Alabama invests in more infrastructure projects, creating significant demand for quality vocational work trucks,” explained Rick Reynolds, president and dealer principal of Peach State Truck Centers. “As we continue to strive to be the dealer and employer of choice, this move ensures further alignment with Daimler Trucks North America and enhances our ability to offer the leading vocational truck brand with world class parts, service and support for our customers in central Alabama.”
“This move will provide for a better and stronger support system to vocational truck owners operating in the central Alabama area, including our state-of-the-art collision center capabilities,” said Christopher Bisanz, general manager of the Birmingham Freightliner dealership location. “I’m looking forward to adding both an expanded product line and some very talented individuals to our already experienced team.”
“Alabama is a very important market for Western Star, and we are proud to be represented in Birmingham by an outstanding dealership like the Peach State group,” said Peter Arrigoni, vice president of vocational sales, DTNA. “Peach State has a history of industry-leading performance and success with the Western Star brand. We could not be more pleased with their decision to open a Western Star franchise at their Birmingham location."
Birmingham Freightliner and Western Star will offer all makes and models of Western Star products, including its newest model, the 49X, a next-generation vocational truck built to meet the need of the most demanding applications. Underpinned by a stronger, lighter chassis and equipped with an all-new-X series cab, the 49X delivers versatility in a purpose-built package. The all-new Detroit DT 12 Vocational series of transmissions and industry-leading Detroit Assurance suite of safety systems offer proven innovation for best-in-class safety, improved productivity and maximum uptime.
For more information on the acquisition or to inquire about a Western Star truck in Birmingham please go to www.birminghamfreightliner.com/info/western-star-announcement