September 06, 2018

Birmingham Freightliner Unveils Website Redesign

Birmingham Freightliner has launched a redesign of their website The updated site features a modern, responsive design, a focus on inventory search navigation, and newly-added content pages for each department of the dealership, including Alabama Freightliner, the company’s satellite location in Tuscaloosa.

The truck search function on the new site completely changes the way people search for trucks on the internet. All search functions are easily accessible from the homepage. Customers can filter trucks by ‘new’ or ‘used’, brand, location, cost, year and horsepower. Once a search has been made, multiple trucks can be viewed side-by-side with the site’s Compare Tool. Another new feature to the site allows customers to build their own New Cascadia from the wheels up, called the Cascadia Configurator Tool.

Additionally, the new site will feature regularly updated specials on parts, service and financing from the dealership and Daimler Trucks North America. All of the Birmingham Freightliner’s upcoming events and news pieces will be kept up-to-date and auto-populated throughout the site. The site will also feature enhanced communication features with designated channels for specific groups within the organization, utilizing integration technology.

The Birmingham Freightliner website redesign was completed with the help of Atypic, a Charlotte based digital marketing agency.